The story behind Reinhard Frans

Is a journey that began in the aftermath of the 2008 financial crisis and evolved into a thriving shoe brand distinguished by craftsmanship, innovation, and a passion for artisanal footwear.

In 2008

The financial crisis drastically changed the landscape of the fashion industry. Consumers became more critical and sought more value for their money. This was the moment Reinhard Frans emerged, a new shoe brand determined to conquer the market with handmade shoes of unprecedented quality and innovative design, but at a competitive price.

Reinhard Frans had gained a wealth of experience working with the finest shoemakers in the world. He had learned from master shoemakers in England, Austria, and Italy, who created shoes that sold for thousands of euros. These masters shared their secrets about selecting the most beautiful hides, naturally tanning leather, and using sole leather that lasts a long time. This knowledge proved to be invaluable for the future of Reinhard Frans.

With an unparalleled passion for the product, Reinhard Frans started his own workshop, where all materials were carefully sourced, and each pair of shoes was handcrafted.

He believed that a handmade shoe is not just worn; it carries the person who wears it.

In 2020

A new era began for Reinhard Frans with the launch of the "Soho" sneaker.
This innovative sneaker combined artisanal materials with a revolutionary design that enabled "easy entry," without the use of laces or buckles. Finely handcrafted from sustainable materials, providing unsurpassed comfort and fit, it became a great success and set the stage for further innovations.

In 2021, a new Italian workshop was opened. Here, the ultimate Italian luxury shoe line 'the Artisans' was created, with every detail tailored to quality and durability. The shoes, handmade from local, conscientiously sourced leather, were colored with more than five different pigments (the patinas), resulting in beautiful warm hues.

This Artisans collection, introduced in 2022, garnered rave reviews from customers who were drawn to the models, fits, materials, and finish. This enthusiasm led to a decision in 2023 to significantly change the entire collection. At the end of October 2023, Reinhard Frans proudly introduces the new standard for the brand, an extensive collection of Artisans models that represent classic footwear.


While the original fits and popular models are retained, they are renewed and improved to meet the highest standards. A unique feature of Reinhard Frans is the possibility for adjustments and customization, allowing for our retailers and partners to ‘white label’ the Reinhard Frans collection and ‘personalize’ their shoe line.

Since its incubation in 2007 and following a successful 17 year long journey in Europe, where its unique products are available in its own flagship stores in The Netherlands, as well as in the stores of many other independent retailers throughout Europe, Reinhard Frans has built the foundation to now make its debut in the United States.